About the Fallbrook Revitalization Advisory Council

1988: "How Do You Spell Revitalization?"

The story begins in 1988 when the effort to incorporate Fallbrook as a city had failed, and along with it, the hopes of local leaders who wanted a greater voice in government services.

The County of San Diego recognized the problem and initiated a program to establish goals and priorities for our community. In September 1988, the Fallbrook Revitalization Advisory Council was established. The members were selected as delegates from community organizations who had been invited to organizational meetings; Bill Ross served as Chair and Vince Ross as Vice-Chair.

Representatives from twenty organizations attended monthly meetings for the purpose of developing goals and objectives. Finally, in 1989, a report was submitted to the Board of Supervisors with two major goals - a request for funding of an extensive economic study, and a strategic plan. The request was approved in 1990 and a consultant was selected; the report was finished in 1991. The Strategic Plan has been a guideline for the Fallbrook Village Association's Revitalization program.

The Fallbrook Revitalization Advisory Council continues to meet on the third Thursday of every month from 10:30 - 11:30 at the Fallbrook Public Utility District, 990 E. Mission Road. Meetings are open to the public.